Advantages fall between features and benefits
If you choose to include advantages in your feature-benefit model, they occupy a middle ground between features (discussed here) and benefits (discussed here).
Here’s the way that I define the three. You’ll recognize the three question adverbs from other work that Bredemarket has done.
| Feature | What |
| Advantage | How |
| Benefit | Why |
Additional information on advantages
Here is a sampling of what John E. Bredehoft of Bredemarket has written on the topic of advantages.
(7/12/2023) On Benefits, Features…and Advantages
Airfocus defines the intermediate step between a feature and benefit as follows:
An advantage is what that feature does, and how it helps. These are factual and descriptive but do not yet make a connection as to how it will make users’ life better.
For example: ‘It automatically keeps only the clearest picture of a similar set, and deletes the rest. Your photo storage is reduced on average by 80%.From Airfocus, https://airfocus.com/glossary/what-is-a-features-advantages-and-benefits-analysis/
So now it’s time for the big surprise. The third word is advantage.
More at https://bredemarket.com/2023/07/12/on-benefits-features-and-advantages/
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