I’ve previously stated that Bredemarket is not the ideal content provider for B2C lifestyle brands. I’ve targeted a target audience of B2G/B2B identity, biometric, and technology firms instead.
Precise targeting can be very good…or it can be very bad.
A Targeted Weapon
Efficiency and progress is ours once more
Now that we have the Neutron bomb
It’s nice and quick and clean and gets things done
From the Dead Kennedys
Some of you may not remember the neutron bomb…and some of you do.
Since 1945, the common depiction of nuclear devastation was of catastrophic damage to people and buildings within a large area.
But then the concept of the neutron bomb was developed. Britannica explains:
“A neutron bomb is actually a small thermonuclear bomb in which a few kilograms of plutonium or uranium, ignited by a conventional explosive, would serve as a fission “trigger” to ignite a fusion explosion….
“Its blast and heat effects would be confined to an area of only a few hundred metres in radius, but within a somewhat larger radius of 1,000–2,000 metres the fusion reaction would…be extremely destructive to living tissue….”
As the popular press summarized it, neutron bombs, unlike older uranium or hydrogen bombs, would spare the buildings and kill the people.
What was missed was that the neutron bomb will kill fewer people in a smaller area.
The benefit of the neutron bomb?
The limited damage area promoted a theory in which neutron bombs could be used on the battlefield to target a limited group of enemy troops. This limited range would theoretically confine the damage to military targets without damaging “a whole civilization.”
But this benefit is also a detriment, as Britannica notes.
“However, other military strategists warned that fielding a “clean” nuclear weapon might only lower the threshold for entering into a full-scale nuclear exchange…”
And of course some opponents objected to the very idea of killing ANY people while leaving the buildings intact. Capitalist values at the forefront?
If you’ve never heard of the neutron bomb, they pretty much disappeared after the end of the Cold War.
Which is odd when you think about it, because the end of the Cold War made countries more likely to conduct small-scale wars against each other. From a military tactical perspective (ignoring the strategic or moral issues), neutron bombs seem perfect for such exchanges.
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