We Know All About You, Music Lover

This is the week that we celebrate how much companies in Sweden and elsewhere know about us.

Including estimated ages.

Which may or may not (I’m not telling) be as accurate as software that analyzes your face for age estimation.

And the companies gathering the data can then sell it to advertisers and others who use it in all sorts of ways.

It will be interesting to see the corporate messaging that I and other Spotify users will receive over the next few days.

“If you listen to Depeche Mode, perhaps our Medicare plans may interest you.”