Why I Despise the Steps to Success

Sometimes I think that half of the people writing on Substack are telling people how to write on Substack. So they can in turn tell people how to write on Substack.

But the people promoting Substack success are nothing compared to the ones promoting LinkedIn success.

Bredemarket currently manages four LinkedIn pages, and recently received a notification from LinkedIn that someone commented on one of Bredemarket’s LinkedIn posts, and why haven’t I engaged with the commenter?

Then I went to the post and read the comment.

“Are we ready for better identification systems? Let’s explore potential solutions. 🔑 #Innovation”

LinkedIn.

Frankly, that comment sounded…formulaic. And I had a hunch that the commenter had left similar comments on other posts.

I was right.

LinkedIn.

Obviously the well-meaning commenter had read some advice on How To Maximize Your LinkedIn Profile Reach With Text, An Emoji, And A Hashtag. And frankly, it doesn’t matter whether the comments were self-written or bot-written. Either way, they’re ineffective.

I was going to have Bredebot write a response to the comment for me, but in the end I didn’t bother.

Avoid rote steps to success. Be yourself.

And yes, I will probably post this to the same LinkedIn page, in case the commenter revisits.

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