Multi-accounting: Not For Bean Counters

I just ran across a phrase I had never seen before: “multi-accounting.” But it has nothing to do with “cooking the books.”

Incognia used the phrase in its report “The State of Fraud in the Gig Economy” (available here), and the term refers to people fraudulently creating multiple accounts to evade bans. If Henry Kissinger is banned from creating an account at the Ho Chi Minh website, perhaps “Kenry Hissinger” will sign up for an account.

One clear pattern emerges: multi-accounting and ban evasion are a key part of the engine behind many of these concerns. Abuse at scale—whether it’s stacking promos, exploiting refunds, or coordinating scams—typically depends on the ability to create and recycle accounts without getting caught. And collusion and cancellation abuse can rely on the same cycle.

Incognia recommends that gig economy firms examine their upstream processes to “close the gaps that enable account recycling.”

However, some device ID, tamper detection, and location intelligence anti-fraud tools are flawed and easily circumvented.

I’m sure Incognia would be more than happy to help you find an anti-fraud solution. Its solution for ride-sharing firms is described here.

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