(Part of the biometric product marketing expert series)
Inland Empire locals know why THIS infamous song is stuck in my head today.
For those who don’t know the story, Rob Pilatus and Fab Morvan performed as the band Milli Vanilli and released an extremely successful album produced by Frank Farian. The title? “Girl You Know It’s True.”
But while we were listening to and watching Pilatus and Morvan sing, we were actually hearing the voices of Charles Shaw, John Davis, and Brad Howell. So technically this wasn’t a modern deepfake: rather than imitating the voice of a known person, Shaw et al were providing the voice of an unknown person. But the purpose was still deception.
Anyway, the ruse was revealed, Pilatus and Morvan were sacrificed, and things got worse.
“Pilatus, in particular, found it hard to cope, battling substance abuse and legal troubles. His tragic death in 1998 from a suspected overdose marked a sad epilogue to the Milli Vanilli saga.”
But there were certainly other examples of voice deepfakes in the 20th century…take Rich Little.
So deepfake voices aren’t a new problem. It’s just that they’re a lot easier to create today…which means that a lot of fraudsters can use them easily.
And if you are an identity/biometric marketing leader who needs Bredemarket’s help to market your anti-deepfake product, schedule a free meeting with me at https://bredemarket.com/mark/.
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