You may recall my series of several different posts about the long-awaited opening of an Amazon Fresh store in nearby Upland, California.
Meanwhile, they may be CLOSING Amazon Fresh stores across the pond in the United Kingdom.
“The tech giant said Tuesday (Sept. 23) that it had launched a “consultation” with employees about the proposed closure of the Fresh locations in England…”
Why? Because apparently UK shoppers don’t want to come to stores. They want the stores to come to them.
“By early 2026, Amazon aims to double the number of Prime members in the U.K. with access to three or more online grocery delivery options through its partnerships with Morrisons, Iceland, Co-op and Gopuff. This expansion will allow more than 80% of U.K. Prime members to shop at least one of Amazon’s grocery partners.”
Funny innit? Amazon shook things up by abandoning its online-only presence with its purchase of brick-and-mortar Whole Foods and its establishment of Amazon Fresh. Now it is partially retreating into its delivery model.
Bredemarket 