The Seven-Year Long Conversion Funnel For One Well-known Piece of Written Content

(Imagen 4)

As we think about the single piece of written content that received approval 249 years ago today, I want to revisit my earlier statement about how long it takes content to convert. 4 months? 17 months?

“It takes longer than three days for content marketing to yield results. One source estimates four to five months. Another source says six to twelve months. Joe Pulizzi (quoted by Neil Patel) estimates 15 to 17 months. And all the sources say that their estimates may not apply to your particular case.”

The estimates certainly didn’t apply to the United States of America.

The content approved by the Continental Congress on July 4, 1776—namely, the Declaration of Independence—had a strong call to action.

“That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do.”

So how long did it take for this statement to become reality?

More than 17 months, that’s for sure.

Actually, it took over 7 years. The Treaty of Paris was signed on September 3, 1783.

You want to talk about turnover? During the time from content approval to conversion, the United States went through seven (or eight) Presidents:

• John Hancock: May 24, 1775 – Oct. 31, 1777
• Henry Laurens: Nov. 1, 1777 – Dec. 9, 1778
• John Jay: Dec. 10, 1778 – Sep. 27, 1779
• Samuel Huntington: Sep. 28, 1779 – Mar. 1, 1781
• Samuel Huntington: Mar. 2 – July 6, 1781
• Thomas McKean: July 10 – Oct. 23, 1781
• John Hanson: Nov. 5, 1781 – Nov. 3, 1782
• Elias Boudinot: Nov. 4, 1782–Nov. 3, 1783

And I didn’t even try to figure out how many “Chief Revenue Officers” we had during that time. CROs are often fired when they don’t bring in enough money, and during the 1770s and 1780s the U.S. Government was spectacularly bad at bringing in money.

But that topic is better suited for Constitution Day, which we celebrate on September 17.

But for now, enjoy the day.

Apple pie and Chevrolet not included.

But if you have your own content needs and Thomas Jefferson isn’t your employee, Bredemarket can provide content for tech marketers.

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