Beyond Voice: Adobe Experience Manager and the Coalition for Content Provenance and Authenticity

I previously described how technology from the Coalition for Content Provenance and Authenticity protects you from voice deepfakes.

But as Krassimir Boyanov of KBWEB Consult notes, C2PA technology provides the “provenance” of other types of assets.

Adobe is implementing C2PA-compliant content credentials in AEM [Adobe Experience Manager]. These can tell you the facts about an asset (in C2PA terms, the “provenance“): whether the image of a product from a particular manufacturer was created by that manufacturer, whether a voice recording of Anil Chakravarthy was created by Anil Chakravarthy, or whether an image of a peaceful meadow was actually generated by artificial intelligence (such as Adobe Firefly).

(AI generated image of Richard Nixon from https://www.youtubehttps://www.youtube.com/watch?v=2rkQn-43ixs)