For better or worse, I write my own content. If I’m going to write yours, then I should write mine.
So I’m always amused when I receive pitches to write for the Bredemarket blog. Invariably these pitches do NOT mention:
- Biometrics. If they’re going to write identity/biometrics content, I want to know their credentials.
- The seven questions. Or any details of how they work.
- Wildebeests. Enough said.
By Danijel Mihajlovic – https://thenextcrossing.com/wildebeest-migration-kenya, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=96024366
But a recent pitch excelled in its, um, genericism. Here’s the relevant part:
I run a white-label marketing company and am reaching out to ask if you need help with content creation? I work with several other marketing agencies on campaigns like Airbnb’s.
I’m not sure how Bredemarket relates to Airbnb, but it really doesn’t matter because they have worked on campaigns LIKE Airbnb. So I do not know what they’ve done. (Although ghostwriters have this problem.)
I recently sent out a mailing that was hopefully much more targeted. I knew my hungry people (target audience), so even though it was a mass mailing (OK, not “mass”), it was relevant.
If you didn’t receive the mailing, you can view the repurposed version here.
Contact Bredemarket if you need content that benefits from my 29+ years of identity/biometrics experience.
Bredemarket 