HubSpot Content Marketing (Re)Certification: An Achievement, A Game, or Both?

I have just renewed my HubSpot Content Marketing Certification for another two years.

John Bredehoft Content Marketing Certification, now expires June 5 2026. See https://app.hubspot.com/academy/achievements/s17pbsb4/en/1/john-bredehoft/content-marketing.

So perhaps this is a good time to ask the question: do certifications matter?

Does my HubSpot certification, or my graduate degree, or my undergraduate degree, or the super-secret certification that I’m still pursuing (more later), anything more than a (digital) piece of paper to hang on the wall? Is this a substantive achievement, or does it just show that I was successful playing the certification game?

My HubSpot certification only has true meaning if I use the knowledge while creating content.

If I don’t use the knowledge, then it’s just like some of Enron’s corporate awards:

  • “100 Best Companies to Work for in America,” 1999, 2000, and 2001
  • Fortune’s All-Star List of Global Most Admired Companies — 2000
  • Ten Stocks to Last the Decade

Now back to my super-secret certification…

Unknown's avatar

Published by bredemarket

Marketing and writing services.

Leave a Comment