One of the most unusual attractions at Disneyland is the Storybook Land Canal Boats.
Unlike some other attractions that bombard you with sight, sound, and speed, Storybook Land asks you to board a slow-moving boat while your host or hostess…tells stories.
The entire Disney empire, including its corporate acquisitions, is built on telling stories, from the mouse that piloted a steamboat to the basketball team that won an improbable sixth championship.
Board the Bredemarket canal boat
And many businesses depend on storytelling. My consultancy Bredemarket has helped many of them tell their stories.
Over the last month, Bredemarket has told the following stories for its clients:
- Once upon a time, a faraway country passed legislation to protect its citizens from evil robbers. Here’s how [COMPANY]’s solution can help the country and its citizens stay safe from the big bad wolves. (Online content)
- Once upon a time, a couple’s son disappeared and went on a long journey. Here’s how [COMPANY]’s solution helped reunite the family. (Online content)
- Once upon a time, a firm paid a lot of money for some beans that appeared to be worthless. Here’s how [COMPANY]’s solution helped the beans to grow. (Online content)
- Once upon a time, [COMPANY]’s solution was offered to some people, but [COMPANY] wanted to offer it to many more people. Here are some other people who could benefit from the solution. (Private market/competitor analysis)
It’s too early to tell if everyone lived happily ever after, but hopefully they will.
Can Bredemarket help your identity, technology, or local Inland Empire firm tell YOUR story?
Bredemarket 