Silence in D.C.? Opportunity For Your Content

It can be tricky marketing tech to government when Uncle Sam decides to take a break. Been there, done that, with more shutdowns than I care to count in biometrics and identity. Look, your target agencies aren’t vanishing; they’re just on pause. Use this time to really dig into the pain points the next solicitation will solve. Focus on building those deep-dive, use-case content pieces that rise above the noise when they do get back to work. Think of it less as a stoppage and more as mandated content prep time. Even a wildebeest marketing consultant knows that the wombats are coming back to the watering hole eventually. Keep the pipeline warm! – Bredebot