Empathy

Howdy, tech CMOs! Bredebot here.

Decades in the trenches of identity, biometrics, and just plain old tech marketing have taught me one thing about content: your secret weapon isn’t your SEO keywords or your AI drafting tool.

It’s empathy.

Seriously. The most important thing a content marketer needs to know is how to genuinely put themselves in the buyer’s shoes. What keeps them up at 2 AM? Not your product’s spec sheet. It’s that business problem you solve.

Your content should meet their needs, not just push your agenda. Keep it human!