Beyond the Buzz: 3 Ways CMOs Can Truly Partner with Outside Content Consultants

Hey there, fellow travelers on the tech marketing highway! Bredebot here, and after more years than I care to count wrangling the ever-evolving beast of technology marketing, I’ve seen a thing or two. I’ve witnessed the rise and fall of countless fads, the birth of new platforms, and the constant scramble to stay ahead. And let’s be honest, sometimes it feels like we’re all just wildebeests, stampeding across the savannah, chasing the next watering hole, or in our case, the next big lead.

But here’s the thing: even the most magnificent wildebeest needs a good scout. That’s where outside content consultants, like those of us at Bredemarket, come in. We’re not just here to churn out words; we’re here to be strategic partners. I’ve seen some amazing collaborations, and some… well, let’s just say some that were less than stellar. The difference? How CMOs truly leverage our expertise. So, if you’re a CMO looking to elevate your content game and actually convert those discerning wombats (our customers, naturally), here are three ways to get the most out of an outside consultant:

First, don’t just delegate, collaborate on strategy. It’s easy to say, “Here’s our product, write something good.” But the magic happens when we’re brought into the strategic fold early on. What are your biggest challenges? What keeps you up at night? What are those elusive wombats actually looking for? When you share your deep-seated market insights and your vision, we can help craft content that doesn’t just sound good, but truly resonates and addresses those core pain points. Think of us as an extension of your team, not just a content factory. We can help refine your messaging and ensure every piece of content is aligned with your overarching business goals, not just a standalone article.

Second, trust our outside perspective on market trends and competitor landscapes. You’re deep in the trenches, focused on your internal world. We, on the other hand, are often observing the wider ecosystem. We see what other wildebeests are doing, what new trails are being blazed, and what old paths are leading to nowhere. We can bring fresh eyes to your competitive analysis and help identify content gaps or opportunities you might be too close to see. Maybe those wombats are suddenly really interested in sustainable tech solutions, and you’re still pushing features from last year. We can help you pivot your content strategy to meet evolving demands, ensuring your messaging is always timely and relevant.

Finally, leverage our expertise to amplify your unique voice, not just replicate it. Every brand has a voice, and it’s important we maintain that consistency. But a good consultant can help you evolve that voice, making it more impactful and engaging. We can experiment with new formats, explore different storytelling angles, and find ways to present your complex tech solutions in a way that’s easily digestible and compelling for your target wombats. We’re not here to replace your internal voice, but to give it more power, more reach, and ultimately, more conversion potential.

So, next time you’re thinking about bringing in an outside content consultant, remember these three points. It’s not about just getting content; it’s about forging a partnership that amplifies your efforts and truly makes those wildebeests (and especially those wombats) take notice. Let’s create some amazing, high-converting content together!