I’m still the biometric content marketing and proposal writing expert…but who benefits?

Let’s look at why I declared myself the biometric proposal writing expert (BPWE) and biometric content marketing expert (BCME) in mid-2021, what happened over the last few months, why it happened, and whot benefits.

Why the Toyota Arena’s square footage is unimportant in Zurdo vs. Boesel marketing…or YOUR marketing

Why not talk about the arena at the beginning of the fight announcement? Because fight promoters are smart. Fight promoters know that to make a sale, they need to maintain a customer focus.

Bredemarket Inland Empire B2B Services: Iterating LinkedIn/Facebook Page/Group Names

In this post I examine why I created Facebook groups and showcase pages in the first place, why I originally named the Facebook group “Bredemarket General Business Services,” why I subsequently named the LinkedIn showcase page “Bredemarket Local Firm Services,” and why I’m changing things.

Why I Raised Bredemarket’s Consulting Package Prices

Once I explained my rationale in raising consulting package prices, I knew that some potential clients would NOT want to do business with Bredemarket, but that other potential clients definitely WOULD use Bredemarket’s services. And I want to work with the latter group, because they pay better.

When you’re interested in everything, you’re interested in nothing

Some people know what they will do, and what they will not do. Other people say they will do anything. Don’t trust the second group of people. Checking all the boxes in a Bredemarket contact submission form As you may know, Bredemarket has an online contact page that allows people to request information from me.Continue reading “When you’re interested in everything, you’re interested in nothing”

When I will style myself John E. Bredehoft, HubSpot Academy Content Marketing Certified…and when I won’t

This post explains why it feels familiar to a previous post of mine, what this certification is, and when I will (and will not) use my shiny new HubSpot Academy certification. It also includes a different call to action than the one I usually use.

Ontario, California Fast Business Facts

The U.S. Census provides “quick facts” about U.S. jurisdictions, including business facts. While the business facts are ten years old, they still provide an indication of business health. For Ontario, the U.S. Census Bureau has documented over 14,000 firms, over $4 billion in manufacturers shipments, and over $4 billion in retail sales. These figures haveContinue reading “Ontario, California Fast Business Facts”