Bredemarket has consistently argued AGAINST “me too” product marketing, and FOR differentiating your identity/biometric product from its competitors. But your differentiators must resonate with your prospects. This post lists three false differentiators, and why you should avoid them. False differentiator 1: we’re a great place to work Does your company description place undue emphasis on … Continue reading Top 3 Identity/Biometric Marketing Mistakes: Avoid These False Differentiators