I’ve been interested in brand archetypes for years. You’ll recall my first post on the topic, after which I used Kaye Putnam’s quiz to determine my archetypes: primarily Sage, with some others. This morning I attended a webinar, sponsored by Verizon and under the auspices of SCORE and BizHuub, on the topic of budget-friendly branding. … Continue reading Revisiting Brand Archetypes with My Good Buddy Gemini