I recently attended the Product Marketing Alliance’s “Masters of Product Marketing” webinar, and the Wednesday morning (my time) workshop was led by Elliott Rayner of ARION.

The title? “Workshop – AI-powered storytelling: the definitive guide.”

Red flags. The “temperamental writer” side of me always reacts negatively at the suggestion that a person turn the writing process over to a bot.

Happily for me, Rayner uses generative AI as a brainstorming tool, not as a tool to create real content.