(Updated 4/18/2022 with additional customer focus information.) I recently had the occasion to observe the digital marketing of a particular company, which I will refer to as “WidgetCo” in this post. (WidgetCo is NOT a current Bredemarket customer, and for various reasons will probably not become a future Bredemarket customer.) Without going into detail, most … Continue reading How identity businesses can attract new customers via case studies