[Link to part 1] | [Link to part 2] | [Link to part 4] (Updated 4/16/2022 with additional benefits information.) NOTE: After publishing the second post in this series, but before publishing this third post, I ran across other people in the identity industry who were asking the “So what?” question, but from a strategic … Continue reading Communicating benefits (not features) to identity customers (Part 3 of 3)