[Link to part 1] | [Link to part 3] | [Link to part 4] (Updated 4/16/2022 with additional information on benefits.) This is a continuation of a previous post, in which I explained the difference between benefits and features, and why you sometimes have to act like an irritating two-year old to convert a feature … Continue reading Communicating benefits (not features) to identity customers (Part 2 of 3)