[Link to part 2] | [Link to part 3] | [Link to part 4] (Updated 4/16/2022 and 4/18/2022 with additional benefits and customer focus information.) I wanted to take some time to specifically explain how to communicate benefits to identity customers. And I’ll take a lot of time, addressing the topic in three planned posts. … Continue reading Communicating benefits (not features) to identity customers (Part 1 of 3)